1-800-Baskets.com Holiday Catalog 2012

Led end-to-end creative and art direction for the project. Collaborated with marketing, product development, and photography teams. Conducted photoshoots in NY and Chicago studios. Created photography and graphic style guide. Managed printer liaison and press-checks. Regularly engaged marketing and leadership stakeholders for input and approval. Catalog garnered CEO approval and drove increased holiday season sales compared to previous year.