1-800-Baskets.com - Holiday Catalog 2016

Led end-to-end creative and art direction for the project. Collaborated with marketing, product development, and photography teams. Worked closely with the photography studio and created photography and graphic style guide. Managed printer liaison and press-check. Managed illustrator to create a holiday story catalog. Regularly engaged marketing and leadership stakeholders for input and approval. Catalog increased holiday season sales compared to previous year.